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References·Commerce & service·eCommerce

Data warehouse, margin analysis and sales insights for multichannel e-commerce

Five source systems share one data model: Unimatrix combines JTL inventory management, Amazon, eBay, Kaufland and DHL. Revenue, fees, shipping costs and gross profit can now be compared down to product level across channels, warehouses and tenants. Users can trace a discrepancy to its cause in the same interface.

Key facts
Sets and recursive bills of materials are broken down so gross profit uses the actual components
Current and historical stock can be analysed across channels and warehouses
Business users create reports and save them as private or public views
Quality rules flag discrepancies in orders, invoices, bills of materials and stock
Client
McFilter
Industry
eCommerce

A common data foundation for product range, pricing and stock decisions

At McFilter, variants, sets and bills of materials are spread across inventory management, marketplace accounts, logistics invoices and two tenants. Each source calculates differently, so standard reports only ever answered part of a question.

Unimatrix continuously imports these data, maps them to shared domains for products, orders, invoices, listings and sales channels, and supplies precalculated metrics to dashboards, detailed analyses and other applications. Demand forecasting, stock projection and Order Brain use the same foundation, connecting raw source files to operational decisions.

Marketplace and ERP integrationUnified commerce data modelMargin and gross profit logicData ExplorerBusiness data quality rules
Data warehouse: marketplace source systems, job overview and Data Explorer with margin analysis

The starting point: five source systems without a common data foundation

The question sounded simple: are we making money on this product? Answering it meant combining marketplace statements, an inventory management export and a logistics invoice by hand. By the time the figure was ready, it was out of date. Two people rarely reached the same answer to the same question.

Marketplaces calculate fees and revenue using different models
Sets and recursive bills of materials obscure actual component requirements
Historical stock changes and stock across channels were hard to trace
Standard reports provided no shared view across channels and tenants

The turning point: one data model across all channels and tenants

01

Connected sources

Relevant JTL-Wawi data are continuously replicated alongside Amazon statements, FBA and catalogue information, eBay financial transactions, Kaufland booking reports and DHL invoice and shipping data.

02

Standardised settlements

Every marketplace breaks a transaction down differently: fees, revenue and shipping portions appear in different places under different names. We mapped these components to a common schema and broke sets and recursive bills of materials down to component level. That made profitability comparable across channels.

03

Precalculated metrics

Revenue, net proceeds, fees, shipping costs and gross profit are calculated centrally and provided by date, channel, customer group and shipping country. Purchase prices and stock retain their history so past periods can also be evaluated correctly.

04

Checked quality

Business rules continuously check orders, invoices, bills of materials, stock and configuration, sending notifications when discrepancies arise. The processing pipeline is visible and controllable, with jobs, errors and run times retained in its history.

Metrics are available without manual consolidation. The live dashboard shows the current day, the Data Explorer answers questions that previously required a request, and the product 360° view brings stock, demand, deliveries and metrics onto one screen.

Major marketplaces connectedUnified eCommerce data model
Comparable profitability
Profitability can be compared across products and channels in one place.
Current figures without waiting
The analysis is available when the question arises.
Better product-range decisions
Product range, pricing and stock decisions can be grounded in figures.
Reusable data foundation
Forecasting and planning processes use the platform without separate exports.
McFilter

McFilter is a medium-sized e-commerce company that has its own products manufactured internationally and sells them across Europe through marketplaces and its own shops.

Alongside product development, the company manages shipping, warehousing and logistics planning itself. Manufacturing and sales are distributed across two tenants.

Visit McFilter’s website

Customer story: McFilter

View through a bright warehouse: tall shelves full of boxes line both sides of a clear aisle leading towards large windows

We develop data platforms where a metric means the same thing in every department. That creates a shared basis for product-range, pricing and stock decisions.

Robert Kramer
Founder and CEO

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