The starting point
McFilter is a medium-sized e-commerce company. Product development, purchasing, warehousing and shipping are handled in-house, while sales run through marketplaces and its own shops. Every new channel and product increased the interdependencies between demand, fees, stock and purchasing.
Individual exports answered individual questions but could not support decisions spanning several departments. A shared view of products, orders, stock and costs was missing.

A shared consulting and development journey
The partnership follows a cycle of understanding, prioritising, designing, implementing and improving, without a project plan with a fixed end date.
Turned questions into projects
We worked with business users to organise processes, decisions and data dependencies until each project had a business objective and a scope that could be reviewed.
Created a shared foundation
JTL-Wawi, marketplaces, logistics and accounting data were brought into one domain model. Without this layer, each new application would have defined products and stock for itself again.
Made causes traceable
Dashboards and analyses drill down to products, orders and components so every figure has context.
Connected planning to the same foundation
Forecasts, purchase suggestions and FBA transfers use the same data as reporting. Reviewed suggestions return to the inventory management system.
Developed the environment during operation
When forecast corrections applied only to the evaluated branch while the purchasing branch remained uncorrected, we moved both to one implementation. The sales-forecasting case study documents the result. New questions, including natural-language analysis, now build on the same system.
Selected projects
Each project has its own case study. Together, they show how this shared environment developed.
Data foundation
Commerce operations
AI access
What comes next: The partnership continues. Further case studies will follow once approved.







